Vacancy: Content Marketeer
The Netherlands, Haaksbergen

Do you want to learn why content works and not just create it?

At Texim Europe, we don’t publish content to fill pages, we write because it answers real technical questions, gets found, and helps our customers move forward. If you enjoy working with data and turning it into clear content, then this role is for you:

Content Marketeer (1,0 fte)

About Texim Europe

Texim Europe is a distributor specialised in high-tech components and systems for professional applications. We support highly technical customers across Europe in markets such as industrial automation, medical, transportation, energy and drones/robotics. That means our content needs to be technically correct, clearly structured and genuinely useful.

You’ll work in an international, professional environment with short communication lines and a strong focus on quality. We are an informal, professional organisation with a warm and personal culture. Our employees are our greatest strength, and we offer an environment where you belong and in which you are given responsibility, can grow and develop yourself.

About the role

As Content Marketeer (Data-driven, B2B Tech), you take ownership of content that contributes to lead generation. In this role, you’ll develop skills in data-driven content strategy, SEO and generative search, technical B2B writing and working closely with product specialists. You’ll have room to experiment, learn from results, and gradually take more ownership in how content is shaped.

You use website and search behaviour data to decide which topics matter, align these topics with Portfolio Managers, and write the final content yourself. You look at what performs well, but also why, and use those insights to develop targeted, technically correct content.

You'll fit right in if...

• you like figuring out what to write before you start writing;
• you enjoy working with data, but don’t want to become a full-time analyst;
• you’re curious about technology, even if you’re not an engineer;
• you prefer publishing a strong, well-structured page over multiple average ones;
• you want to see the impact of your work, not just produce output.

If you’re mainly looking for a creative content role without structure or data, this probably isn’t the right fit, and that’s okay.

What are you going to do?

Data & analysis

• Interpreting dashboards and reports on content and page performance.
• Identifying pages and themes with high potential or clear drop-offs.
• Translating website and search behaviour into concrete content opportunities within product groups and vertical markets.

Content strategy & theme selection

• Prioritising content themes based on data, product relevance, and market potential.
• Coordinating topics with Portfolio Managers and, where relevant with Sales.
• Developing SEO and generative search optimised content structures (e.g. FAQ structures, answer-based content and interaction-inviting structures).

Content generation

• Writing final texts, publication-ready content for selected target groups.
• Structuring pages (headings, flow, CTAs) based on search intent.
• Ensuring technical correctness in collaboration with Portfolio Managers and suppliers.

Optimisation & learning

• Monitoring content performance and improving based on results.
• Documenting insights and learnings to make content development scalable.
• Sharing signals with Sales when topics show clear market interest.

Your place in the organisation

You will be part of the MarCom team and work closely with Portfolio Managers. You will actively contribute to content strategy, as part of plans created together with the MarCom Manager and Portfolio Managers.

You are responsible for writing final texts and monitoring results. Other MarCom members provide support with graphic design and publication, and also create other types of content based on your work.

After onboarding you may work hybrid: on average, three days at the office in Haaksbergen for alignment and coordination, and two days remote for focused work. We do not follow strict rules, but trust people to find a healthy balance.

What you bring

• You have a bachelor-level way of thinking and working, and feel comfortable analysing data, structuring content independently and turn data into content decisions.
• Understanding of search behaviour, SEO, search intent, and generative search principles.
• Experience in structuring and writing content (preferably about technical topics).
• Good communication skills.
• Independence, responsibility, and a proactive attitude with an ambition for personal growth.
• High level of English writing skills, German is a plus.

Experience

Required

• Experience in data-driven marketing, SEO, and content strategy.
• Experience with tools like Piwik PRO, Google Search Console, keyword research tools and WordPress.

Nice to bring

• Experience in a B2B environment, preferably technically oriented.
• Knowledge of AEO/GEO/XEO optimisation and experience with SEA implementation.
• Affinity with embedded systems, industrial markets or high-tech products.
• Interest in AI tools and process optimisation.

Application procedure

Do you create content because it feels good, or because the data shows it actually works? Think this role could be your next step? We’d love to hear from you! Send your CV and a cover letter to applications@texim-europe.com

We look forward to receiving your application!

If you have any questions about the procedure, please contact the HR department by telephone (+31 (0)53 573 33 33).
Interested in learning more about this role? Please contact our Marketing & Communication Manager Elwin Kamp (+31 (0)53 573 33 33).